ombudsman case study
Award-winning visual identity project created for the Ombudsman institution of the Republic of Serbia as part of a public design competition (1st prize, 2007).
The concept is based on a human figure placed within the shape of an eye, symbolizing the protection of citizens “as the pupil of the eye.”
The project included logo design, brand identity development, brochure design and outdoor communication materials.
Logo Design / Brand Identity / Brochure Design
bRAND cONCEPT
The visual identity is based on the symbolism of an eye enclosing a human figure, reflecting the Ombudsman’s role in protecting citizens and ensuring public trust.
